Musings about software development, agile methodologies, random thoughts, etc.
Thursday, April 02, 2009 -
Fittest CMOs and Business Intelligence from Social Media
Recently, in my Marketing Management class for the Master's in Business Informatics program at NKU I had to write two short research papers that were part of the course's two initial exams. In each of the papers, we were given three to five days to research and complete. Here is an excerpt from the first paper entitled Survival of the Fittest CMOs:
Given the rapidly "evolving" role of the Chief Marketing Officer (CMO), one paradigm to consider when surveying the swiftly changing CMO phenomenon is to look at natural ecosystems and how ever changing environment pressures facilitate the change or evolution of the organisms in those ecosystems. In this paper, we examine the characteristics of the "primitive" CMO, the new environmental pressures challenging the CMO, and finally the fitness factors that are involved in the survival of the fittest CMOs.
Given the need for understanding the trends and patterns exhibited in data, utilizing the data in a way that can provide a competitive edge is vital. Three particular products or opportunities for this need are systems to store the data, systems to warehouse the data, and systems to mine the data for analysis and decision making. Data storage is a well understood concept of the use of computer systems to store customer information and transactions as well as other business related data. However, data in a data warehouse is different that the data stored by point-of-sale systems.
